Product design
HIVE
Hive is a platform that provides key services to employees who suffer from heavy work duties with mental concerns
My Role
Lead UX researcher
UX/ UI designer
Tools
Qualitative methods:
Interview
Focus group / AB testing
Softwares:
Figma
Project timeframe
4 months
Team
Pretzel
Coyote
David
LILI
Olivia
Designer
Designer
UX and tECH
vISUAL
Background
What is “996”
Design Process
Step 1: Understand
Learn about the pain points and our audience under the 996 culture.
Step 2 Research
Gather data and form questions based on reliable sources
Step3 : Analyze
Define the issues as the service we will provide
Conduct UX testing based on early-stage wireframes
Step 4: Design
Build solutions based on data and previous conclusions
Conduct a focus group study to log user feedback based on prototypes
Step 5 : Evaluate
Re-evaluate the project and solution based on user feedback
Re-visite the solution proposed
Understand
How might we
Design a digital solution for 996 people that
allows them to relieve their physical and
mental stress in the workplace?
pain point 1
Lack of Exercise
Research-based solutions
Why H!VE?
Break reminder & Community
UX Design
Usability heuristics analysis
Analyze
To make all the improvements, our process is a continuous loop of design and testing.
A/B Testing
For example, the A/B testing allows us to validate which counselling call design should we use, with or without avatar mask for the therapist.
Feedback Log
UX Design
We also log all feedback in one document so we can easily track all input, prioritize improvements and track progresses.
Iteration #1
UX Design
Focus on the Avatar feature, but users couldn’t see the whole idea of our product.
Iteration #2+3
UX Design
Covered all 3 main sections in the app. But disconnection among the 3 parts.
Community
In iteration 2
We started to flush out all parts of the app including the 2 main pillars: break reminders, community, counselling.
Usability test participants were able to navigate through the prototype and understand that all actions of the 3 main features can help to better their mental health, wellbeing and productivity.
In iteration 3
We continued based on the previous iteration and created stronger connections between the 2 main pillars.
We aim to emphasize the mental health part by adding more user-centred service design as the final polish. Also, we added a membership feature to prove our business model.
Design evaluate
Vivid colours | Refreshing | Classic but modern
Design Reviews
KEEP:
80% of the users suggested they find the services we provided useful.
90% of the young workers (22-28) suggested They would likely use our services and they loved the design (colour/ tone) of this App.
CHANGE:
55% of the users think the membership feature should not exist since they prefer more accessible services
Overeall, our users believe this would be good platform, but we should introduce more services if we want to use premium/ freemium model in the future.
BACK