Hive is a platform that provides key services to employees who suffer from heavy work duties with mental concerns
Lead UX researcher
UX/ UI designer
Qualitative methods:
Interview
Focus group / AB testing
Softwares:
Figma
Result of hustle culture + competitive industry,
resulting a negative impact on mental health in our society.
Result of hustle culture + competitive industry,
resulting a negative impact on mental health in our society.
Overwork:9am to 9pm, 6 days a week
Overwork:9am to 9pm, 6 days a week
Learn about the pain points and our audience under the 996 culture.
Gather data and form questions based on reliable sources
Define the issues as the service we will provide
Conduct UX testing based on early-stage wireframes
Build solutions based on data and previous conclusions
Conduct a focus group study to log user feedback based on prototypes
Re-evaluate the project and solution based on user feedback
Re-visite the solution proposed
How might we
Design a digital solution for 996 people that
allows them to relieve their physical and
mental stress in the workplace?
How might we
Design a digital solution for 996 people that
allows them to relieve their physical and
mental stress in the workplace?
How might we
Design a digital solution for 996 people that
allows them to relieve their physical and
mental stress in the workplace?
pain point 1
Lack of Exercise
pain point 2
Lack of Social life
pain point 1
Lack of Exercise
pain point 2
Lack of Social life
pain point 2
Lack of Social life
Break reminder & Community
For example, the A/B testing allows us to validate which counselling call design should we use, with or without avatar mask for the therapist.
For example, the A/B testing allows us to validate which counselling call design should we use, with or without avatar mask for the therapist.
All feedback in one document to input, prioritize improvements and track progresses.
We also log all feedback in one document so we can easily track all input, prioritize improvements and track progresses.
We also log all feedback in one document so we can easily track all input, prioritize improvements and track progresses.
We also log all feedback in one document so we can easily track all input, prioritize improvements and track progresses.
Focus on the Avatar feature, but users couldn’t see the whole idea of our product.
Focus on the Avatar feature, but users couldn’t see the whole idea of our product.
Covered all 3 main sections in the app. But disconnection among the 3 parts.
Covered all 3 main sections in the app. But disconnection among the 3 parts.
Covered all 2 main sections in the app. But disconnection among the 2 parts.
In iteration 2
We started to flush out all parts of the app including the 2 main pillars: break reminders, community, counselling.
Usability test participants were able to navigate through the prototype and understand that all actions of the 3 main features can help to better their mental health, wellbeing and productivity.
In iteration 2
We started to flush out all parts of the app including the 2 main pillars: break reminders, community, counselling.
Usability test participants were able to navigate through the prototype and understand that all actions of the 3 main features can help to better their mental health, wellbeing and productivity.
In iteration 2
Usability test participants were able to navigate through the prototype and understand that all actions of the 2 main features can help to better their mental health, wellbeing and productivity.
In iteration 3
We continued based on the previous iteration and created stronger connections between the 2 main pillars.
We aim to emphasize the mental health part by adding more user-centred service design as the final polish. Also, we added a membership feature to prove our business model.
Vivid colours | Refreshing | Classic but modern
KEEP:
80% of the users suggested they find the services we provided useful.
90% of the young workers (22-28) suggested They would likely use our services and they loved the design (colour/ tone) of this App.
CHANGE:
55% of the users think the membership feature should not exist since they prefer more accessible services
Overeall, our users believe this would be good platform, but we should introduce more services if we want to use premium/ freemium model in the future.
Vivid colours | Refreshing | Classic but modern
KEEP:
80% of the users suggested they find the services we provided useful.
90% of the young workers (22-28) suggested They would likely use our services and they loved the design (colour/ tone) of this App.
CHANGE:
55% of the users think the membership feature should not exist since they prefer more accessible services
Overeall, our users believe this would be good platform, but we should introduce more services if we want to use premium/ freemium model in the future.
